All-Star Game 2018
The All-Star Game is an awesome opportunity for fans to get visibility to the league’s stars. They get to see players that they don’t always see — we take that same approach with social content.
In my eyes, there isn’t a more talented team of content creators in baseball. During the 2018 season, we knew that we’d have a ton of players voted into the Midsummer Classic. As such, we decided to flex a little bit. Everything from static and motion graphics, highlights, videos, photoshoots, Instagram stories and feed, slideshows, and more was thought through and branded for our All-Star campaign.
For this campaign (and for other jewel events), I took the lead on it, responsible for calling meetings, brainstorms, assigning tasks, creating deadlines, and keeping everybody on schedule. Prior to the events, I script a content calendar to maintain deliverables while we are boots on the ground.
11.5k Likes, 80 Comments - Houston Astros (@astrosbaseball) on Instagram: "Ready for the big stage. 💪 @abreg_1"
Impact
For the week:
Topped all teams in interactions (total) on Facebook with 219,101
Average amongst teams was 47,973
Topped all teams on Facebook interaction percentage with 0.564%
Cubs in second at 0.325%; club average was 0.136%
Second among all teams in Video Views with 1.39M; Cubs in first at 2.13M
First in growth (total and percentage) on Facebook, gaining 1,260 followers (0.10%)
Published four clean photos, four videos, five slideshows, five branded highlights
Fourth in all teams with 501K video views
Sixth in total interactions with 413K
Published three clean photos, Bregman MVP trio graphic, six slideshows, four branded highlights
IGTV saw first action with two video
Seven specialized videos were published to IG stories
Second among all teams in total interactions with 197K
Third among all teams in interaction percentage with 0.24%
First among all teams in both growth percentage and total – 1,403 (0.10%)
Published:
Nine clean photos
Four videos (travel, two recaps, All-Access style video)
10 slideshows
Seven branded highlights
One specialized motion graphic
