Paint H-Town
Heading into the 2019 Postseason, the Astros were in a good position to win it all. Our season-long campaign, #TakeItBack, was bold and brash — why back down during the postseason?
I pitched an idea to create murals throughout the city of Houston and dropped the day after each of our wins. Working with our grassroots marketing team, we contracted a company called Muros to make the idea come to life. Muros hired local artists and made sure they were meeting our needs. As the content lead, I took a proactive approach to reviewing the mural drafts, communicating our content needs, providing feedback on the creative, and expected timing for the video and photo pieces. As a result, 10 new murals were painted across the Greater Houston Area. We used photos and videos to showcase the process of each mural and its artist, posting them within hours of completion.
Photos and videos of all the completed projects can be found on Astros Mission Control.
The project was highlighted in multiple news outlets, including Sports Business Journal.
